JUN 10th, 2025
and Beyond -
ATS The Label
VOL. 010
Written and published in collaboration with ‘Not Just A Label’ - Read this article online here
With the mission to create timeless, classic, and effortless pieces for busy women,‘ATS The Label’ is a women’s business wear brand that focuses on making busy women feel confident and beautiful whilst balancing work with the everyday. In their words, they create clothes ‘that feel effortless, for seven days of the week and beyond the nine-to-five’.
Regina Rafika founded ATS the label in 2009 with the quest to make clothing catered to the working woman. She discovered that there was a lack of Indonesian designers who were making pieces appropriate for the day-to-night lifestyle of a modern woman with a full calendar. Regina launched her brand to provide Indonesian women like herself with a refined wardrobe of clothing that not only feels good on the body but seamlessly transitions from the office to a dinner date all whilst allowing the wearer to feel beautiful and empowered.
Regina’s brand skyrocketed, earning her nominations for Forbes Indonesia’s ‘30 Under 30’ list 2019, and Ernst and Young 'Entrepreneurial Winning Women Award’ 2018. These nominations speak for themselves and prove just how successful Regina’s entrepreneurial endeavours have become!
ATS the Label holds ‘multitasking’ at its core and acknowledges the many roles a busy woman takes on everyday - from the workplace, to social events, to family life. Creative director Regina Rafika believes a woman should be able to do all of the above in style, without needing an outfit change.
ATS The Label proves that businesswear does not have to sacrifice style! Each collection showcases classic silhouettes with contemporary elements such as bold colours and diverse materials. The incorporation of silk, leather, and lace allow each piece to feel simultaneously timeless and modern.
Pairing this with sophisticated, tailored silhouettes results in flattering fits that encourage women to feel powerful and put together in every moment of their day, whether that’s at work, on-the-go, or out for the night!
Through her brand Regina is encouraging women to ‘never stop growing and never stop glowing’. To mirror this ethos, ATS The Label utilises radiant details such as sequins, satin, silver and gold buttons to compliment and brighten every skin tone.
To accommodate the professional climate, each collection captures structured and formal styles and shapes, from dresses and skirts to elegant lace stockings and timeless knits. Alongside these sleek feminine pieces, ATS the label also delivers designs that cater to women who prefer more masculine or androgynous styles, with a wide range of tailored pants, blazers, and shorts.
In the effort to make their business eco-friendly, ATS The Label has partnered with ‘Greenspark’, a community that strives to fight against climate change and work towards a more sustainable future. Through this partnership, six plastic bottles are removed from the ocean with every purchase from ATS The Label, ensuring that their business has a positive impact on the environment. Additionally, together these businesses have planted 8 trees in Kenya and are supporting the local community with fair wages and access to healthcare.
In their recent Spring 2025 collection, ATS The Label showcases a range of beautifully tailored pieces, featuring suede jackets, off the shoulder knits, leather skirts, and lace bodysuits. Each piece is exquisitelydesigned for every woman to effortlessly navigate their way between day and night through classic yet elevated pieces that maintain the brands signature classic, structural style.
IMAGE CREDIT TO ATS THE LABEL.
With the mission to create timeless, classic, and effortless pieces for busy women,‘ATS The Label’ is a women’s business wear brand that focuses on making busy women feel confident and beautiful whilst balancing work with the everyday. In their words, they create clothes ‘that feel effortless, for seven days of the week and beyond the nine-to-five’.
Regina Rafika founded ATS the label in 2009 with the quest to make clothing catered to the working woman. She discovered that there was a lack of Indonesian designers who were making pieces appropriate for the day-to-night lifestyle of a modern woman with a full calendar. Regina launched her brand to provide Indonesian women like herself with a refined wardrobe of clothing that not only feels good on the body but seamlessly transitions from the office to a dinner date all whilst allowing the wearer to feel beautiful and empowered.
Regina’s brand skyrocketed, earning her nominations for Forbes Indonesia’s ‘30 Under 30’ list 2019, and Ernst and Young 'Entrepreneurial Winning Women Award’ 2018. These nominations speak for themselves and prove just how successful Regina’s entrepreneurial endeavours have become!
ATS the Label holds ‘multitasking’ at its core and acknowledges the many roles a busy woman takes on everyday - from the workplace, to social events, to family life. Creative director Regina Rafika believes a woman should be able to do all of the above in style, without needing an outfit change.
ATS The Label proves that businesswear does not have to sacrifice style! Each collection showcases classic silhouettes with contemporary elements such as bold colours and diverse materials. The incorporation of silk, leather, and lace allow each piece to feel simultaneously timeless and modern.
Pairing this with sophisticated, tailored silhouettes results in flattering fits that encourage women to feel powerful and put together in every moment of their day, whether that’s at work, on-the-go, or out for the night!
Through her brand Regina is encouraging women to ‘never stop growing and never stop glowing’. To mirror this ethos, ATS The Label utilises radiant details such as sequins, satin, silver and gold buttons to compliment and brighten every skin tone.
To accommodate the professional climate, each collection captures structured and formal styles and shapes, from dresses and skirts to elegant lace stockings and timeless knits. Alongside these sleek feminine pieces, ATS the label also delivers designs that cater to women who prefer more masculine or androgynous styles, with a wide range of tailored pants, blazers, and shorts.
In the effort to make their business eco-friendly, ATS The Label has partnered with ‘Greenspark’, a community that strives to fight against climate change and work towards a more sustainable future. Through this partnership, six plastic bottles are removed from the ocean with every purchase from ATS The Label, ensuring that their business has a positive impact on the environment. Additionally, together these businesses have planted 8 trees in Kenya and are supporting the local community with fair wages and access to healthcare.
In their recent Spring 2025 collection, ATS The Label showcases a range of beautifully tailored pieces, featuring suede jackets, off the shoulder knits, leather skirts, and lace bodysuits. Each piece is exquisitelydesigned for every woman to effortlessly navigate their way between day and night through classic yet elevated pieces that maintain the brands signature classic, structural style.
IMAGE CREDIT TO ATS THE LABEL.